Patient Acquisition Marketing & Healthcare Advertising Campaigns for MemorialCare Health System

Driving Patient Growth at Scale
As a patient acquisition marketing partner, Jadi worked with MemorialCare Health System to unify its brand and develop integrated healthcare advertising campaigns designed to increase awareness, drive patient demand, and support growth across multiple specialties.

MemorialCare needed to shift perception—from a collection of hospitals and services to a connected, integrated system that delivers continuous, high-quality care. At the same time, patients needed a clearer understanding of how modern healthcare—from prevention to treatment—fits into their daily lives.

CHALLENGE
• Unify a complex healthcare system under a single, clear brand
• Increase awareness and understanding across diverse patient audiences
• Drive patient engagement and action across multiple service lines
• Support growth across specialties including women’s health, cardiology, pediatrics, and cancer care

STRATEGY
Jadi developed a patient acquisition marketing strategy focused on clarity, trust, and real-world relevance.

The core insight:
👉 Patients don’t choose systems—they choose confidence, clarity, and care.

From that, we built a strategy that:
• Positioned MemorialCare as a connected “family” of providers
• Shifted messaging from illness → wellness, prevention, and ongoing care
• Translated complex healthcare systems into simple, relatable narratives
• Aligned messaging across all specialties and patient touchpoints

PATIENT ACQUISITION MARKETING IN ACTION
Jadi builds healthcare advertising campaigns that drive measurable patient growth. For MemorialCare, this meant creating integrated, multi-channel campaigns tailored to specific specialties—helping patients understand available services while increasing engagement, appointments, and system-wide utilization.

APPROACH
1. Brand & Messaging System
• Unified identity across hospitals, medical groups, and care centers
• Consistent storytelling across all specialties and campaigns

2. Integrated Healthcare Advertising Campaigns
• TV, radio, print, outdoor, and transit media
• Paid search, SEO, and digital advertising campaigns
• Direct response tactics to drive calls, visits, and appointments

3. Specialty-Specific Growth Strategy
• Campaigns tailored to women’s health, cardiology, pediatrics, cancer care, and more
• Messaging aligned to patient needs and life stages
• Scalable system for ongoing service-line marketing

4. System-Wide Expansion
• Extended across EMR rollout, retail clinics, and medical groups
• Supported open enrollment and new patient acquisition initiatives

OUTCOME
• Revenue growth from $1.7B to $3.4B
• Significant increase in brand awareness and patient engagement
• Improved perception, trust, and preference among patients
• Increased patient usage and participation across services
• Scalable marketing system supporting long-term growth

BOTTOM LINE
Jadi helped MemorialCare transform a complex healthcare system into a clear, patient-focused brand that drives growth. By combining patient acquisition marketing, healthcare advertising campaigns, and strategic storytelling: We turned awareness into action—and built a scalable engine for patient demand.

Additionally, Jadi won the prestigious National Healthcare Marketing & Advertising Award Gold twice in both the print and broadcast categories two years in a row for the visually stunning and highly-effective messaging developed for MemorialCare, beating out other top healthcare brands such as Kaiser Permanente.

Looking to increase patient demand and grow your medical practice? Let’s talk.

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