NATIONAL GEOGRAPHIC
ANIMAL JAM
Marketing National Geographic Kids massively multi-player online game (MMOG) worldwide.
A captivating virtual world that gives players the opportunity to transform themselves into their favorite animals, National Geographic Animal Jam encourages kids to celebrate their individuality, learn about the flora and fauna, and unleash their imaginations as they journey through the many lands of Jamaa.
Jadi worked with National Geographic and Wildworks to include: Game and marketing strategy launch, all marketing communications, primary and secondary research, strategy, marketing plan, branding, brand identity, video, animation, print, outdoor, digital and video advertising, web/mobile design and development, illustration, SEO, SEM, digital marketing, promotions, point-of-sale, public relations, and social media. Jadi also developed new game initiatives and promotions such as “Big Cats.”
