Scaling One of the Fastest-Growing Kids’ Digital Worlds

As a mobile game marketing partner, Jadi supported the growth of Animal Jam—one of National Geographic’s most successful digital platforms—through integrated campaigns designed to drive user acquisition, engagement, and brand expansion.

Animal Jam wasn’t just a game—it was an evolving digital ecosystem combining entertainment, education, and social interaction for a global youth audience.

CHALLENGE
• Drive rapid user growth in a highly competitive gaming market
• Build awareness among both kids and parents
• Establish trust while maintaining excitement and engagement
• Support expansion across digital platforms and channels

STRATEGY
Jadi developed a mobile game marketing strategy focused on engagement, trust, and scalable growth.

The core insight:
👉 Kids engage with play—but parents approve with trust.

From that, we:
• Balanced entertainment with educational value
• Built messaging that resonated with both kids and parents
• Positioned Animal Jam as a safe, engaging digital world
• Created a scalable framework for ongoing growth and content expansion

MOBILE GAME MARKETING IN ACTION
Jadi builds gaming marketing campaigns that drive user acquisition and long-term engagement. For Animal Jam, this meant combining digital campaigns, content strategy, and platform development to create a high-growth ecosystem for young audiences.

APPROACH
1. User Acquisition & Growth Strategy
• Campaigns designed to drive installs and registrations
• Multi-channel digital marketing across key platforms
• Performance-driven optimization for scaling growth

2. Brand & Content Development
• Messaging aligned to both kids and parent audiences
• Content strategy supporting engagement and retention
• Integration of education, entertainment, and storytelling

3. Platform & Digital Experience
• Website and digital ecosystem support
• UX designed for usability, safety, and engagement
• Built for ongoing content updates and expansion

4. Integrated Campaign Execution
• Digital advertising and social campaigns
• Community engagement and content distribution
• Ongoing optimization for growth and retention

OUTCOME
• Helped drive Animal Jam to over 10 million users within its first 24 months
• Established one of National Geographic’s fastest-growing digital properties
• Increased engagement across a global youth audience
• Built a scalable platform for continued expansion

BOTTOM LINE
Jadi helped Animal Jam grow from a digital experience into a global platform.

By combining mobile game marketing, user acquisition strategy, and integrated campaigns:
We built a system for sustained growth, engagement, and brand expansion.

Looking for a mobile game marketing agency or gaming user acquisition partner?
Explore our Capabilities

To learn more, visit:
Animal Jam