Scaling One of the Fastest-Growing Children’s Digital Platforms in the World

As a mobile game marketing partner, Jadi supported the launch and growth of Animal Jam — one of National Geographic’s most successful digital platforms — through integrated brand strategy, user acquisition campaigns, and a digital ecosystem built for a global youth audience.

Animal Jam wasn’t just a game. It was a category-defining platform at the intersection of entertainment, education, and trust.

CHALLENGE
Drive rapid user growth in a highly competitive children’s gaming market
Build awareness and credibility among both kids and parents simultaneously
Extend National Geographic’s 126-year legacy into a modern interactive digital experience
Overcome skepticism around whether educational gaming could be both entertaining and trusted

STRATEGY
Jadi identified National Geographic’s greatest competitive advantage: trust at scale. Rather than launching Animal Jam as just another children’s gaming app, we positioned it as a trusted digital world — where entertainment, education, and safety coexist seamlessly.

The core insight:
Kids engage with play. Parents approve with trust. The platform must deliver both.

From that, we:

• Positioned Animal Jam as a safe, educational mobile gaming experience
• Leveraged National Geographic’s authority to drive parent adoption and user acquisition
• Unified messaging across divisions to create a consistent global brand voice
• Reframed gameplay as learning through exploration — making education invisible and engagement instinctive

MOBILE GAME MARKETING IN ACTION

APPROACH

1. User Acquisition & Growth Strategy
Primary and secondary research into gaming behavior and youth audiences
Audience segmentation across kids, parents, and educators
Multi-channel digital marketing across search, display, and gaming platforms
Paid search, SEO, and social media campaigns optimized for installs and registrations

2. Brand Identity & Creative Platform
Development of a cohesive mobile gaming brand identity and storytelling system
Messaging designed to engage children while reinforcing trust with parents
In-world characters and environments built to drive retention and brand attachment

3. Platform & Digital Experience
Website and mobile experience optimized for engagement, safety, and conversion
Seamless onboarding flow designed to increase sign-ups and long-term retention
UX built for ongoing content expansion and global scalability

4. Integrated Campaign Execution
Full-funnel digital advertising across search, display, social, and gaming platforms
National campaign support via TV, print, and integrated media
Community-building through contests, interactive content, and ongoing engagement
Unified campaign framework across multiple National Geographic divisions

OUTCOME

Growth & Scale
10+ million players within the first 24 months
Fastest-growing children’s property in National Geographic’s history

User Acquisition & Awareness
Brand awareness increased by 90% in year one
Strong performance across downloads, engagement, and retention metrics

Trust & Brand Perception
Recognized as one of the safest online gaming environments for kids globally
Redefined expectations for what educational mobile gaming could deliver

Engagement & Behavior Shift
High sustained engagement driven by integrated platform experience
Increased adoption among parents, educators, and institutions worldwide
In-world characters became synonymous with quality, safety, and trust

BOTTOM LINE
Jadi didn’t just market a mobile game — we helped National Geographic build a global digital platform that changed the category.

By combining mobile game marketing strategy, brand storytelling, and performance-driven digital execution:
Animal Jam became a category leader — and a scalable platform for sustained global growth.

Services
Mobile Game Marketing, Brand Strategy, User Acquisition, Digital Advertising, Content Strategy, Social Media Campaigns

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To learn more, visit:
Animal Jam