MEMORIALCARE HEALTH SYSTEM

CHALLENGE
MemorialCare operated as a collection of respected hospitals, medical groups, and care centers—but lacked clarity as a unified, integrated health system in a competitive healthcare market.

At the same time, the industry was shifting toward digital healthcare, wellness, and prevention, while patients struggled to understand how integrated systems and electronic medical records improved their care experience.

STRATEGY
As a healthcare marketing agency, Jadi developed a unified healthcare brand strategy and hospital marketing platform designed to simplify complexity and reposition MemorialCare as a modern, connected system.

The core insight:
Patients don’t buy systems—they buy clarity, confidence, and continuity of care.

We built a platform that:

• Positioned MemorialCare as a connected “family” of providers
• Shifted the narrative from treatment → wellness and prevention
• Made digital healthcare tools (EMR, access, coordination) tangible and human

APPROACH
Jadi executed a fully integrated healthcare digital marketing and brand campaign across all channels and patient touchpoints.

1. Strategic Foundation
• Research-driven insights to guide messaging and measure performance
• Clear articulation of the integrated system benefit

2. Creative Platform
• Visual storytelling to simplify complex healthcare systems
• Consistent brand identity across hospitals, medical groups, and services

3. Integrated Marketing Campaign (Full-Funnel)
• TV, radio, print, outdoor, and direct mail
• Healthcare digital marketing including paid search, SEO, and online campaigns
• Retail and point-of-care materials (POS, brochures, collateral)
• Direct response systems to drive appointments and engagement

4. Scalable System Across the Organization
• Flexible campaign framework across hospitals, clinics, and medical groups
• Extended into EMR rollout, retail clinics, and open enrollment campaigns

OUTCOME

Business Growth
• Revenue increased from $1.7B to $3.4B
• Significant expansion across services and patient volume

Brand & Awareness
• Awareness increased 22% → 38% (+73%)
• System affiliation awareness increased 38% → 51%
• Advertising awareness more than doubled

Perception & Preference
• “Excellent/Very Good” ratings improved 44% → 53%
• Brand differentiation tripled
• Became a preferred healthcare provider system

Engagement & Action
• Patient usage increased 55% → 67%
• Event attendance doubled year-over-year
• Significant increases in web traffic and engagement

Recognition
• National Healthcare Marketing & Advertising Gold (2 consecutive years)
• Outperformed major competitors including Kaiser Permanente

Bottom Line
Jadi didn’t just execute a campaign—we helped MemorialCare transform into a clear, scalable, high-growth healthcare brand. By combining healthcare brand strategy, integrated marketing, and digital execution: We turned complexity into clarity—and clarity into growth.

Looking for a healthcare marketing agency or hospital marketing partner?
Explore our Capabilities

Visit MemorialCare to learn more:
Memorialcare