CHALLENGE
As a leading gaming app marketing agency, Jadi partnered with National Geographic to launch Animal Jam—one of the fastest-growing children’s online gaming platforms in the world. Parents, educators, and experts questioned whether a kids gaming app could truly be both entertaining and educational. At the same time, National Geographic needed to evolve its 126-year legacy into a modern digital platform for youth audiences—without losing trust.

The challenge was threefold:

• Break through a saturated gaming and kids app market
• Overcome skepticism around educational gaming platforms
• Extend a legacy brand into a new interactive digital experience category

STRATEGY
Jadi identified National Geographic’s greatest advantage: trust at scale. Rather than launching Animal Jam as just another game, we positioned it as a trusted children’s digital platform—where entertainment, education, and safety coexist.

The core insight:
Kids want to play. Parents want to trust. The platform must deliver both—seamlessly.

From that, we built a platform that:
• Positioned Animal Jam as a safe, educational gaming experience
• Leveraged National Geographic’s authority to drive user acquisition and parent adoption
• Unified messaging across divisions to create a consistent global brand voice
• Reframed gameplay as learning through exploration and interaction

This wasn’t just a launch—it was a category-defining repositioning of educational gaming.

APPROACH
As a gaming app marketing agency, Jadi developed a fully integrated brand strategy, digital marketing campaign, and platform ecosystem to drive launch, engagement, and long-term growth.

1. Strategic Foundation
• Primary and secondary research into gaming behavior and youth audiences
• Audience segmentation across kids, parents, and educators
• Market validation through testing and focus groups

2. Brand Identity & Creative Platform
• Development of a cohesive gaming brand identity and storytelling system
• Messaging designed to engage children while reinforcing trust with parents
• Integration of educational value into every creative touchpoint

3.Digital Platform & Experience Design
• Website and mobile experience optimized for user engagement and conversion
• Seamless onboarding flow to increase sign-ups and retention
• Creation of in-world characters and environments to reinforce brand trust

4. Full-Funnel Digital Marketing Campaign
• Multi-channel digital advertising across search, display, and gaming platforms
• Paid search, SEO, and social media marketing for user acquisition
• Community-building through contests, engagement, and interactive content
• National campaign support via TV, print, and integrated media

5. Scalable System for Global Growth
• Unified campaign across multiple National Geographic divisions
• Flexible framework for international localization
• Consistent brand execution across web, mobile, and media channels

OUTCOME
Animal Jam became a breakout success—both as a gaming platform and a global brand extension.

Growth & Scale
• 10+ million players within the first 24 months
• Fastest-growing children’s property in National Geographic’s history

User Acquisition & Awareness
• Brand awareness increased by 90% in year one
• Strong performance across downloads, engagement, and retention

Trust & Brand Perception
• Recognized as one of the safest online gaming environments for kids
• Redefined expectations for educational gaming platforms

Engagement & Behavior Shift
• High engagement driven by integrated digital platform experience
• Increased adoption among parents, educators, and institutions
• In-world characters became synonymous with quality, safety, and trust

BOTTOM LINE
Jadi didn’t just launch a game—we helped National Geographic build a global digital platform at the intersection of gaming, education, and trust.

By combining gaming app strategy, brand storytelling, and digital marketing execution:
Animal Jam became a category leader—and a scalable platform for growth.

Services: Gaming App Marketing, Brand Strategy, Digital Advertising, Mobile App Marketing, Social Media Campaigns

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To learn more, visit:
Animal Jam