When Hunger Gets Wild

As a CPG brand strategy agency, Jadi partnered with Jack Link’s to evolve its creative platform—modernizing the brand while preserving its bold, irreverent personality.
Hunger is always there—your constant companion—showing up at the most unexpected moments.
This campaign transforms hunger into a character.

Impulsive. Ornery. Misbehaved. A wild deviant.

But also—impossible to ignore.
And when it shows up, there’s only one thing that can tame it:
A Jack Link’s Wild Stick.

CHALLENGE
Modernize Jack Link’s creative to better connect with a younger, Gen Z-driven audience—while maintaining the brand’s iconic voice and category leadership.

STRATEGY
Use humor and character-driven storytelling to make hunger unforgettable—and culturally relevant.
Rather than focusing on product features alone, the campaign builds a narrative system designed for:
• Social-first engagement
• Shareable, character-led content
• Ongoing brand storytelling

APPROACH
CPG Brand Strategy & Advertising Campaign Approach
Jadi brought hunger to life as a disruptive, unpredictable character—creating a flexible creative platform that could scale across channels.
• Developed a bold, humor-driven brand narrative
• Designed character-based storytelling for social and digital
• Built a campaign system adaptable for real-time content and cultural moments
• Aligned messaging with Gen Z behaviors and media consumption

CPG BRAND STRATEGY CAPABILITIES
As a CPG brand strategy agency, Jadi develops integrated campaigns designed to drive awareness, engagement, and retail growth.

Our approach combines:
• Brand positioning and messaging architecture
• Consumer insight and audience segmentation
• Creative campaign development and storytelling
• Integrated media strategy across digital, social, and retail
• Content systems built for scale and performance

From concept to execution, we build CPG brands that connect emotionally—and convert commercially.
OUTCOME
• High engagement across campaign content
• Strengthened cultural relevance with younger audiences
• Reinforced Jack Link’s distinct voice in a competitive snack category
• Built a scalable platform for ongoing brand storytelling

BOTTOM LINE
Jadi helped Jack Link’s transform hunger into a cultural idea—not just a need state.
By combining CPG brand strategy, humor-driven storytelling, and integrated campaign thinking, the brand strengthened its connection with a new generation of consumers—without losing what made it iconic.

Jack Link’s official site
Jack Link’s

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