CHRIS COLEMAN
Chief Marketing Officer
Chris Coleman is Chief Marketing Officer at Jadi Communications
— where he leads marketing strategy, growth systems, and go-to-market execution for brands operating in today’s rapidly evolving landscape.
Chris specializes in turning complexity into clarity—building marketing ecosystems that connect brand, performance, and revenue. His approach blends data, storytelling, and intelligent systems to help brands scale with precision and purpose. From integrated campaigns and content systems to retail expansion and product launches, his work is focused on one outcome: measurable growth.
A key driver of Jadi’s expansion model, Chris Coleman leads the agency’s retail growth initiative in partnership with LaunchLab—helping consumer brands successfully enter and scale within major retail channels. Leveraging his deep experience from Amazon, he brings hands-on expertise across manufacturing, distribution, channel strategy, and retail partnerships. Combined with strong industry relationships, Chris helps clients navigate the complexities of retail—unlocking new revenue streams and accelerating market penetration.
Before joining Jadi, Chris Coleman served as VP of Global Marketing at DH Lifelabs, where he led the commercialization and expansion of the brand within the Indoor Air Quality category. He oversaw the full marketing ecosystem—from product design and packaging to digital, social, and retail—creating a cohesive consumer experience across every touchpoint. His leadership helped drive category growth and position the brand as a differentiated leader in a competitive market.
At Amazon, Chris was Head of Global Channel Marketing, where he built and led a global team responsible for over 40 product launches across multiple categories. His work played a key role in scaling revenue, strengthening retail partnerships, and establishing go-to-market frameworks that delivered consistent performance at scale—particularly within the Smart Home category.
Throughout his career, Chris has held senior leadership roles at companies including Amazon Ring, I.AM+, TP-Link, Western Digital, iPass, and Verizon. Across each, he has built a reputation for driving transformation—repositioning brands, launching products, and creating integrated marketing systems that align strategy with execution.
Chris Coleman brings a rare combination of strategic rigor and executional depth—helping brands not only tell better stories, but build the systems that turn those stories into sustained growth.
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