Jadi Cofounder, Denise Roberson publishes a great read about purpose and helping brands thrive – “It’s not just the right thing to do, it’s smart business.”
“Each organization, its leaders, members, and external stakeholders must make a fundamental decision. Do they exist for the benefit of society, or does society exist for the benefit of them?”
“Your company, at its core, should exist to benefit the lives of your customers or clients.”‘
Read the full story here: