They say great writing is all about re-writing – taking something good and making it better…and better…and better. So, too, a great marketing campaign is all about testing, tracking, learning and refining. Steady, measured improvement is always the goal.
Let’s face it: success is achieved by making smart decisions, which is why our analytics pros employ comprehensive methods to optimize your campaign’s performance.
We give you multiple views on complicated data. We revisited the KPIs (Key Performance Indicators) agreed upon during the planning and strategy phase for a holistic picture of your campaign. Reporting on these key learnings, we help you understand which elements of your marketing plan to maximize, which to tweak and which to perhaps de-emphasize.
Our analytics team offers:
Custom Dashboard Reporting
A/B and Multivariate Testing,
Prioritization of Key Performance Indicators (KPI)
Briefings to Clients, Account and Creative Teams
Profiling, Segmentation and Predictive Modeling
Test Structuring and Design