The Skull Base Institute (SBI), a designated Center of Excellence, is the first and only center devoted entirely to the art of skull base surgery. It is the world’s premier institute to perform every procedure using minimally invasive endoscopic techniques and after pioneering endoscopic pituitary surgery, the only institute doing fully endoscopic surgery to treat acoustic neuromas, meningiomas, craniopharyngiomas, pineal tumors, arachnoid cysts, trigeminal neuralgia and hemifacial spasm. These techniques result in fewer complications, less pain and faster recovery than “open brain” craniotomies.
As agency of record, Jadi has provided SBI’s strategic marketing, re-branding, cutting edge web development and creative development of a multi-phased, multicultural awareness program designed to educate consumers and physicians globally about the world’s premier institute to perform every skull base surgical procedure using minimally invasive endoscopic techniques. Branding campaign elements included strategicre-branding of the Institute and non-profit foundation; launching a fully-animated website with surgical animations, and video; ongoing web marketing; print advertising and media kit, print collateral, media relations with segments on Ellen Degeneres and the Today Show; inter-office customer communication training, promotional materials, a hard-bound book release, community outreach and many other activities.
Jadi is also collaborating with NASA scientists and the Skull Base Institute to help launch Marvel Innovations, the next generation surgical instruments. Internationally renowned skull base surgeon Hrayr Shahinian, M.D., a pioneer in minimally invasive brain surgery, has developed miniature 3D surgical instruments that will allow surgeons to see high-def 3D images of the brain. Such images will help surgeons more precisely remove tumors and correct other abnormalities than current technology allows.