NISMO is the motorsports and performance division of Nissan Motor Company. NISMO is about race-bred, factory tuned, extreme performance cars and vehicles. Purpose-built and passionately engineered, the NISMO Z® features race-bred, factory-tuned, extreme Nissan performance parts and accessories. The NISMO Z® is equipped with a 350-hp, 276 lb-ft of torque, 3.7-liter V6, dual NISMO exhaust, Nissan Sport Brakes, tuned NISMO suspension, NISMO reinforced strut tower brace and body dampers, NISMO body design, NISMO 19″ forged aluminum alloy wheels by RAYS® and signature NISMO interior trim.
Jadi was invited to help develop Nismo’s brand position and creative for the launch of this exciting automotive segment in North America.
Jadi developedd a strategic launch plan, print advertising, outdoor advertising, an interactive DVD and NISMO Z® product brochure.