Natrol is driven to become the most desired nutritional supplement brand by creating products that support your healthy life. Given this goal, consumer needs are central to their focus. Natrol’s mission is to deliver nutritional products with uncompromised quality, service, and innovation through the best that science, nature, and technology can offer.
Jadi is tasked to help delive that promise. Jadi manages marketing, creative and media relations support for this vitamins, minerals, health and supplements manufacturer, including media relations, trade show support, celebrity outreach and counsel on product positioning.
This work includes television, video, print and online advertising campaigns targeting both consumers and the retail trade for current and new product lines as well as the development of interactive DVD’s targeting retailers to introduce Natrol’s core executive and development teams, spokesperson development and sell-in of new product lines.