Mazda North America

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Mazda Furai global auto show circuit – teaser video, display videos, launch collateral and photography.

Jadi was asked by Mazda’s Director of Design to help market and unveil the Mazda Furai concept car at the international auto shows in Detroit, Los angeles, Chicago, New York, Tokyo, Geneva, Frankfurt, Paris, Beijing, and Shanghai.

Jadi filmed this earsplitting video of the Mazda Furai concept car at the Mazda Raceway Laguna Seca. Jadi used 6 HD cameras, chasing the Mazda Furai with a Bell Jet Ranger Helicptor and Porsche 911 GT3 in addition to 2 raceway camera operators. The Furai driver also wore a helmet-mounted HD camera. The video was presented to the international press at the auto shows just before unveiling the Mazda Furai concept car on stage. The video was shown during the auto shows duration and utilized on the web and social media circuit to garner attention for Mazda’s new design aesthetic and direction. Power for the Furai is sourced from a three-rotor engine — that runs on E100 Ethanol by BP — and weilds 450 horsepower.

International Auto Show Video


Detroit Auto Show Display, International Press Day – Unveiling



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