DivX® technology is a quantum leap forward that has revolutionized the creation, production and distribution of digital video.
The core of DivX® is a versatile, powerful video compression technology built to encode and decode digital video with speed, performance and unsurpassed visual quality, enabling the creation and distribution of DVD-quality video at sizes 7-10 times smaller than MPEG-2.
Jadi helped launch DivX through IPO by creating a conceptual juxtaposition between old and new technology to help illustrate the superior innovation behind DivX video compression technology. Jadi utilzed this theme to create positioning for DivX, brand development, identity, corporate communications, and a business-to-business focused, strategic marketing plan, trade print advertising, website, web marketing, software licensing program, trade collateral and more.
As a result, DivX grew to more than a half billion dollars in revenue until it was aquired by Rovi Corporation, a global leader in digital entertainment technology solutions, powering the creation, distribution, discovery, and enjoyment of entertainment at home or on the go.