CTX Technology

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CTX has been a true leader in high-quality display technology, carrying products ranging from CRT monitors, LCD monitors, flat panel displays, multimedia displays, to a complete line of LCD TVs.

Jadi created a multichannel advertising campaign aimed at highlighting CTX Technology’s breakthrough achievements with their consumer product line of LCD monitors. Jadi used a conceptual approach comparing over-achieving humans to CTX Technology’s product benefits – “Man Versus The Machine.” Using a broad range of media, this campaign garnered tremendous attention and helped CTX secure more market share by connecting with a much younger target demographic worldwide.

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