During Analysis, we identify our client’s business objectives and goals, prioritize them, then chart the most effective strategies for achieving success. By employing research, competitive analysis and perceptual mapping techniques, we create new and more relevant positioning strategies for our client companies. To assist in ongoing market research, our technology team has developed proprietary software to systematically study our clients’ competitors, uncover industry and competitive opportunities, and track these opportunities within a specific niche market. Positioning becomes the cornerstone for everything – the Brand, its products and services, and all marketing communications that support it.
In Discovery, a thorough planning phase builds upon a client’s strategic goals and objectives. During the kickoff meeting, we further define goals, objectives, features, functionality and technical requirements for the project. From there, we work in conjunction with our client to confirm the phases of development, map our approach and determine key roles and responsibilities for each party. We begin every project with a “Creative Brief.” This brief validates the client’s goals, objective, target market, tactics, tone, key positioning and deadline. Next, Jadi develops a detailed production schedule and list of deliverables for each project. This schedule outlines the stages of development and the timeline and delivery date for each concurrent phase. This document is sent to the client for their review and approval.
Throughout the Design phase, the Jadi executive team collaborates closely with the client to design a dynamic, scalable solution. The team focuses on balancing strategic business objectives with visual design, key messaging points, functional specifications and technical requirements for execution. Typically, the Jadi staff works together in a large brainstorming session, then breaks off into 3 creative groups comprised of an Art Director, Copywriter, 3D animator and overseen by a senior executive or marketing strategist. These creative groups then develop 1-2 concepts each to present to the steering committee or senior executive team. These ideas form the “raw material” for the creative teams to develop. The executive team then reviews and approves the final three concepts so the creative team may begin rendering storyboards for client presentation.
Jadi presents creative concepts for the client to review and evaluate in the context of the agreed-upon business and marketing objectives. This process requires Jadi to collaborate closely with client to refine the chosen direction for final storyboard development. This step may also include consumer focus groups and animatics, if requested.
Our focus during this phase is to build, test, and deliver highly functional and reliable solutions. Throughout development, we conduct thorough reviews of each marketing component, while our dedicated project management team ensures on-time and on-budget deployment. This approach will mitigate risk, validate assumptions, improve critical time to market, ensure system scalability, and provide high-quality work products in a timely manner consistent with Client’s defined goals and objectives.
Jadi’s performance measurement system provides a platform for our clients and executive management team to effectively communicate, make suggestions, control product quality, exercise accuracy, performance and delivery. In order to address product quality and creative quality, Jadi has created a system of checks and balances to assure that our performance is on time, on budget and on target.
Also, many clients choose Jadi to help them manage programs through their entire lifecycle. If engaged for this optional phase, we evaluate and manage market performance, change and adapt media runs and any supporting technologies to ensure goals are met and/or superseded. Jadi uses both qualitative and quantitative methods to establish the effectiveness of a given campaign or project, whether traditional or web- based. Referring back to the goals identified in the Analysis Phase, we can assess whether the quantity or percentage of a goal is on strategy at key points during the campaign. Also, the use of surveys or focus groups may provide valuable insight into the user experience, so the tactical materials and message may be finessed accordingly.